Types of Large Scale Retailers

Types of Large Scale Retailers
Multiple Shops
• Many similar looking outlets distributed all over the country under the same head.
• Same product line is sold through all the shops.
• Losses in one store may be offset by profits in another.
• Stock is bought centrally.
• Stock can be moved between branches.
• Most operate as public limited companies.
• Goods are usually on open display.
• Prices are clearly marked.
Department Store
• Many departments or specialist shops in one building, located in the centre of the
city.
• Each department specializes in particular line of goods.
• Main aim is to provide complete range of goods under one roof.
• Operates as limited companies.
• Prices are clearly marked.
Variety chain store
• Contains features of both multiple shops and department store.
• Offers variety of goods, with similar looking outlets spread all over the country.
• Sells by self-service, goods openly displayed and prices clearly marked.
Super market
• Big department store, specialized in selling kitchen related and daily
household goods.
• Offers self-service.
• High Rate of turnover.
Hyper Market
• Are very large supermarket.
• Sited outsides large towns.
• Offers low prices, as they buy in bulk.
• Suitable for those who want to buy in bulk and have own transport.
Mail order business
• Run by manufacturers or the owners of departmental stores.
• Only one office and a large warehouse is required.
• Business will advertize extensively in newspapers.
• They have printed catalogue and price lists.
Catalogue contains diagram, specifications and reference number of goods
available. And telephone, fax number, email address and postal address of the
company. Price lists contains the prices of goods mentioned in catalogue against
its reference number.