Advantages of Franchising

Franchising
• A successful business (franchiser) lets another business (franchisee) use its name
under an agreement.
• All franchises are decorated in the same style.
Advantages
To Franchisor
1. Name is spread without much investment.
2. Gets franchising fee from the franchisee.
3. Has right to control certain activities of franchisee.
To Franchisee
1. Training by the franchisor.
2. Less advertisement is required.
To Customers
1. Convenience, easily located.
2. Guarantee of quality.