Self Service

• Products are displayed on open shelves.
• Customers have to select them put them into trolley, take it to cash counter,
make payment and arrange for their transportation.
• Generally used in large scale retailing especially supermarkets.
Advantages
To Retailers
1. Lesser requirement of shop staff.
2. More sales in given time.
3. More sales due to impulse buying. More turnover.
4. Attraction to the customers.
To Customers
1. Shopping can be done in free environment.
2. Freedom of choice.
3. Quicker shopping.
4. Low price.
Disadvantages
To Retailers
1. More capital required (for space, shelves and variety).
2. Shop lifting.
3. Security expenses increases.
To Customers
1. Impersonalized way of sales.
2. Impulse buying.
3. No delivery is provid