Advantages
To Retailers
1. Products can be differentiated.
2. Market share can be created.
3. Adds value to the product.
4. Assists in handling of products.
5. Information about the product can be written.
6. Attracts customers.
7. Some packing can be reused.
8. Advertisement can be done.
9. Easy to handle. (Arrangement in self service retailing)
To Customers
1. Brand assures uniform quality.
2. With packing awareness is created.
3. Customer is well informed about the product by advertisement.
4. Some wrappers can be reused.
5. Shopping has become easier.
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