Dissimilarities
Large Scale Retailers Wholesalers
1. Sell to end customer. Sells to SSR.
2. Can sell in smaller quantities. Sell only in large quantities.
3. Sell on cash. Sell on credit.
4. Normally do not provide home delivery. Normally provide transportation to SSR.
5. Impersonalized services. Provide support to SSR.
6. Can perform branding and advertisement. Do not perform branding but can advertise.
SSR= Small Scale Retailers
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