After Sale Service
• All the services provided by the retailer, manufacturer, or the agent to support
customers after the sale has been made.
• After sale services include: Installation, training, repairing and warranty.
• Warranty is provided by the produced as a guarantee of quality of a product.
• Warranty is valid within a specific period of usage or specific period after purchase.
• In warranty items with faulty performance will be repaired or replaced free of charge
within warranty period.
Advantages
To Retailers
1. Better image.
2. More revenue with more sales.
To Customers
1. Support.
2. Spare parts are available.
3. Warranty.
Disadvantages
To Retailers
1. Capital requirement.
2. Management problems.
3. Parts repaired in warranty are a loss to the business.
To Customers
1. Warranty is added to the cost from customers.
2. Warranty is available only for limiter period
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