Functions of Retailer

Functions of Retailer
1. Always looking for good source of supply.
2. Further bulk breaking, and selling in smaller quantities.
3. Offers variety of goods from different producers.
4. They sell to the end customer.
5. Might be involved in branding and packing.
6. Might provide home delivery (small scale retailers).
7. Might provide informal credit to trustworthy customers (small scale retailers).
8. Provides after sale services to the customers.
9. Provides information to the customers about the new products and schemes.
10. Inform the wholesaler or producer about the reaction of market towards a certain
product.
11. Deals with complaints from customers.
12. Warehousing.
13. Display products to the customers