TYPES OF ADVERTISEMENTS

Persuasive Advertising

In this type the advertiser tries to persuade the public to buy his product, by explaining the various good qualities that the product possesses over other products.

Competitive Advertising

This is carried out by different producers of different brands of the same product. Each producer tries to compete with other producers in trying to capture the market. The advertiser uses techniques that are persuasive and aggressive to achieve his target. Example, the advertiser claims that his product is best in terms of quality/performance/durability.

Example: Biggs Butter is best.

Informative Advertising

In this type information is passed on to the consumers about availability of products, changes in fashion and how to use the products. Under informative advertising the following goods and services are advertised:

-          Advertising in Trade and Technical Journals: These advertisements contain technical information about goods.

-          Advertising of Particular Events: Trade fairs, exhibitions, concerts and sporting activities are examples of such advertising. In this type people are informed about such events and are persuaded to attend such events.

-          Advertising of Employment Opportunities: In this type people come to know about the various employment opportunities available.

Generic Advertising (Collective)

When all the producers in one industry combine to advertise their product, it is called generic advertising. These advertisements are usually sponsored by trade associations. The producers group together to share the costs and to promote the product hoping to increase the overall sales of the product.

Example: Drink more tea.