SOCIAL ASPECT OF ADVERTISING
Positive:
1. It generates employment.
2. It yields revenue for the public media which is
indirectly an income for the government.
3. It educates the society.
Negative:
1. Ads can mislead the customers to try out the lice
goods.
2. Ads can turn the society towards flair for sex, and
violence.
3. Ads can lead to waste of resources.
DANGERS OF ADVERTISING:
To
consumer:
1. Consumers are misled by advertisements.
2. Customers may have difficulty in choosing a brand.
3. Customers may make unnecessary purchase.
4. Customers may be irrational in buying.
To
producer:
1. Production costs increase.
2. The expenditure may not be justifiable.
3. The manufacturer may incur financial loss, if he
engages in competitive advertising
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