RETAILER
A retailer is a middleman who buys goods from the
manufacturer or from the wholesaler and sells to the many consumers. A
retailer’s functions are numerous:
a Provides
goods in convenient quantities.
a Provides
goods in convenient locations.
a Provides
goods in convenient times.
a Provides
a variety of goods.
a May
provide pre-sales and after-sales services.
a May
provide credit facilities.
a May
provide delivery service for some goods.
a Deals
with customers’ complaints.
a Provides
advice and information to customers.
a May
provide self-service.
a Acts
as a channel of distribution between customers and the manufacturers of goods
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