Disadvantages of branding

To Retailers
1. Brands needs to be advertise and advertisement can be burden on resources.
2. Sometimes branding increases competition and competition puts pressure on
firms profit.
3. Imitation brands reduce profit.
To Customers
1. Customers get confused as what brand to buy.
2. Cost of packing an advertisement is added to the price of product.
3. Customer may be misled by the advertisement of a certain brand.
4. Imitation brands.